Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: July 2008
Product Code: R290-516Description This document is part of a series of strategic assessments that help print service providers understand the technology and market opportunity for every segment of Customized Communications. This document provides a definition of Advanced VDP, introduces the technology on the market today, discusses the needs of document owners, and outlines new revenue opportunities. It also provides examples of applications and strategies for implementation in different market segments.Table of Contents - Introduction
- Variable Data Printing 101
- Variable Data Printing (VDP) Defined
- Advanced VDP Defined
- Advanced VDP vs. Entry-Level VDP
- Advanced VDP & Marketing Campaigns
- Building Successful Marketing Campaigns
- The Strategy
- Advanced VDP Campaign Execution
- Data Working with Data to Ensure Delivery Dynamic Variable Document Design
- The Business Rules or Logic
- Production: The Final Step
- Required Skills
- New Revenue Opportunities
- Target Markets
- The Buying Decision
- Example Advanced VDP Providers
- Conclusion
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