Customized Communications: Advanced VDP (for Solution Suppliers): Industry Report

Customized Communications: Advanced VDP (for Solution Suppliers)

Product Type: Market Research Report
Published by: InfoTrends/CAP Ventures
Published: July 2008
Product Code: R290-517

Description

This document is part of a series of strategic assessments that help hardware and software suppliers understand the technology and market opportunity for every segment of Customized Communications. This document provides a definition of Advanced VDP and explains the target markets for suppliers offering this technology. It also provides examples of applications and strategies for identifying and selling Customized Communications in different market segments.

Table of Contents

Introduction
Variable Data Printing 101
Variable Data Printing (VDP) Defined
Advanced VDP Defined
Advanced VDP vs. Entry-Level VDP
Advanced VDP & Marketing Campaigns
Building Successful Marketing Campaigns
The Strategy
Advanced VDP Campaign Execution
Data
Working with Data to Ensure Delivery
Dynamic Variable Document Design
The Business Rules or Logic
Production: The Final Step
Required Skills
New Revenue Opportunities for PSPs
Target Markets
Commercial Printing Environment Profile
In-Plant/CRD Environment Profile
Recommendations
When to Recommend
When Not to Recommend
Conclusion

Ordering and More Information

Price and Delivery Options

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