Product Type: Market Research Report
Published by: InfoTrends
Published: August 2009
Product Code: R290-726Description The term “TransPromo” is used to describe documents that include marketing, educational, informational, or other messaging presented alongside transaction information—whether in print or online. This strategic assessment is designed to familiarize readers with the challenges confronted by today’s marketing executives, the importance of transaction documents as a communications tool, and provide a better understanding of the TransPromo concept.Table of Contents - Introduction
- The Marketing Communication Challenge Transaction Documents
- Definition
- Cutting through the Clutter
- Relevant Consumer Touchpoints
- Managing the Customer Relationship Lifecycle
- What is TransPromo?
- The History of TransPromo
- TransPromo Benefits
- The TransPromo Opportunity
- Key Considerations and Enablers
- Achieving Organizational Alignment
- The Right Offer for the Right Recipient
- Measurement and Tracking
- Digital versus Offset Printing
- Worldwide Placements of Ultra High-Volume Production Color Devices
- Enterprise TransPromo Publishing Systems
- The Lifecycle Discussion
- Making the Complex Simple
- TransPromo… Why Now?
- TransPromo Benefits
- Cost-Effectiveness
- A Post-Sales Communication
- Call Center Cost Savings
- Personalization Attracts Attention!
- The e-Presentment Migration
- Increased Personalization = Increased Response Rate
- Targeting Customers to Build Loyalty and Retention
- Multi-Channel Marketing Campaign Management
- QR Codes
- Conclusion
- Appendix: TransPromo Examples
- Humana, Inc.
- UMassFIVE
- Veterinary Metrics
|
|
