A TransPromo Success Story: Statement Printer Shifts from Static Monochrome to

A TransPromo Success Story: Statement Printer Shifts from Static Monochrome to Variable Color

Product Type: Market Research Report
Published by: InfoTrends
Published: October 2009
Product Code: R290-752

Description

This document offers a case study of a print service provider that specializes in transactional printing. It considers the company’s shift from static monochrome to variable color printing in its evolution toward transpromotional communications. Because the company preferred that its name not be publicized, this document focuses on the facts and results rather than specifying names and places.

Table of Contents

Introduction
The Shift to TransPromo
Print on Demand = Faster Production Time
Cost Savings
More Effective Promotion Offerings
TransPromo Means Effective Communication!
A Hospital Client’s Experience: Color Printing Means Better Results
An Easy Shift

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