Product Type: Market Research Report
Published by: InfoTrends
Published: October 2009
Product Code: R290-755Description InfoTrends recently completed a client-sponsored study entitled Trans Meets Promo: A European Perspective. It focuses on consumers, billers, marketers, and print service providers in six Western European economies - Belgium, France, Germany, Italy, Sweden, and the United Kingdom. High-level results of this study were presented at the 2009 European TransPromo Summit in Brussels, Belgium. This document serves as a summary of that presentation.Table of Contents - Figure 1: Which of the following types of mail pieces do you typically discard without opening or reading?
- Figure 2: How many transaction documents to you receive in a typical month?
- Figure 3: If given the choice, how would you prefer to receive your bills and statements? (Segmented by Country)
- Figure 4: Approximately how much time (in minutes) do you spend reviewing each of your monthly statements?
- Figure 5: How do you expect your use of online bills and statements to change?
- Figure 6: Which method of bill payment do you use most often?
- Figure 7: What was the primary reason that you contacted the provider about a bill or statement?
- Figure 8: How do you feel about receiving TransPromo documents?
- Figure 9: How familiar are you with the term “transpromotional”?
- Figure 10: How many individual sheets do you currently send per envelope? What do you expect this number to be in 2011?
- Figure 11: Approximately what percentage of your transactional print volume is digitally printed today, and how will this change in the future?
- Figure 12: Why do you use color on bills and statements?
- Figure 13: When selecting an external service provider, what are the most important factors that you consider?
- Figure 14: Approximately what percentage of your customers would you expect to use electronic presentment today and in the future?
- Figure 15: How do you expect your spending on the following types of transactions to change between now and 2010?
- Figure 16: Have you seen an improvement in your response rate due to targeting tools?
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