Industry Research Reports and Market Analysis at MindBranch.com
  

Key Highlights from Trans Meets Promo: A European Perspective

Product Type: Market Research Report
Published by: InfoTrends
Published: October 2009
Product Code: R290-755
Description
InfoTrends recently completed a client-sponsored study entitled Trans Meets Promo: A European Perspective. It focuses on consumers, billers, marketers, and print service providers in six Western European economies - Belgium, France, Germany, Italy, Sweden, and the United Kingdom. High-level results of this study were presented at the 2009 European TransPromo Summit in Brussels, Belgium. This document serves as a summary of that presentation.
Table of Contents
Figure 1: Which of the following types of mail pieces do you typically discard without opening or reading?

Figure 2: How many transaction documents to you receive in a typical month?

Figure 3: If given the choice, how would you prefer to receive your bills and statements? (Segmented by Country)

Figure 4: Approximately how much time (in minutes) do you spend reviewing each of your monthly statements?

Figure 5: How do you expect your use of online bills and statements to change?

Figure 6: Which method of bill payment do you use most often?

Figure 7: What was the primary reason that you contacted the provider about a bill or statement?

Figure 8: How do you feel about receiving TransPromo documents?

Figure 9: How familiar are you with the term “transpromotional”?

Figure 10: How many individual sheets do you currently send per envelope? What do you expect this number to be in 2011?

Figure 11: Approximately what percentage of your transactional print volume is digitally printed today, and how will this change in the future?

Figure 12: Why do you use color on bills and statements?

Figure 13: When selecting an external service provider, what are the most important factors that you consider?

Figure 14: Approximately what percentage of your customers would you expect to use electronic presentment today and in the future?

Figure 15: How do you expect your spending on the following types of transactions to change between now and 2010?

Figure 16: Have you seen an improvement in your response rate due to targeting tools?
Ordering and More Information
Price and Delivery Options



MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence.