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Customer Relationship Management (CRM): Key Vendors Supporting Customer Knowledge

Product Type: Market Research Report
Published by: TowerGroup
Published: May 2000
Product Code: R301-0006
Description
In stark contrast to the claims of many software vendors, TowerGroup firmly believes that customer relationship management (CRM) is a business strategy and not a technology. We believe there is no such thing as a "CRM technology" per se; rather we believe that financial services institutions (FSIs) that wish to execute a CRM business strategy in a mass-market environment must coordinate a collection of sophisticated information technologies across their enterprises. This TowerGroup Research Note provides an overview of some of the software vendors that offer technologies that can assist FSIs in the pursuit of a CRM business strategy.
Table of Contents
Highlights

Introduction

Background

Customer Knowledge CRM Categories

  • Data Warehousing--The CRM Chassis
  • Data Manipulation Tools
  • Decision Support Systems
  • Specialized Marketing

    Conclusion

    • Ordering and More Information
    Price and Delivery Options


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