Product Type: Market Research Report
Published by: TowerGroup
Published: February 2005
Product Code: R301-1014Description This TowerGroup Research Note reviews the rise of gift card trading sites and considers their (still-small) role in the gift card market; recommends a cooperative approach among merchants, vendors, and these sites; and discusses the potential fulfillment, pricing and money laundering issues that a secondary gift card aftermarket may introduce.Table of Contents - TowerGroup Take-Aways
- Report Coverage
- Background
- How Online Gift Card Auctions Function
- Leading Players in the Online Gift Card Trading Post Space
- Exhibit 1: Leading Services in the US Online Gift Card Trading Post Market (2004)
- Potential Pitfalls: Resale Limitations, Fraud, and Money Laundering
- Limitations on Resale
- Fraud
- Money Laundering
- Summary
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