Product Type: Market Research Report
Published by: TowerGroup
Published: July 2004
Product Code: R301-1101Description This TowerGroup Research Note outlines the emergence of electronic micropayments for digital and certain physical goods. It compares past and current market conditions and opportunities for success, and sets the stage to discuss the market potential and growth rates that mobile and Internet micropayment providers will see in the United States.Table of Contents - TowerGroup Take-Aways
- Report Coverage
- Micropayments Past: Initiatives Unfulfilled
- Micropayments: One Category, Three Separate Environments
- Exhibit 1: Three Separate Purchasing Environments Pushing Toward Micropayments (2004)
- Exhibit 2: Few Nations As Yet Have Broad Adoption of Card-Based E-Money for POS Micropayments (2002)
- Growing Pains in the Dot-Com Era
- Micropayments Today: Searching for the End of the Free Internet?
- Exhibit 3: As iTunes Content Quality Improves, Growing Demand, Even for a Fee, Is Evident (2004)
- Exhibit 4: Desire to Capitalize on Maturing Web Content Will Reduce Available "Free Internet" Offerings (2004)
- Summary
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