Product Type: Market Research Report
Published by: TowerGroup
Published: July 2004
Product Code: R301-1105Description This TowerGroup Research Note examines the evolving markets for Internet, mobile, and point-ofsale (POS) electronic micropayments. The Note presents the factors and opportunities that financial services institutions (FSIs) should consider with regard to extending their existing product structures to better support micropayments. It reviews the transaction types that are emerging, considers the competition presented to per-use payments by lower-value subscriptions, and outlines the potential and risks inherent in taking services multichannel. Finally, the Note discusses why the youth and young adult markets, technology adopters under the age of 24, will be key in the evolution of digital content services and the microtransaction structures that support them.Table of Contents - TowerGroup Take-Aways
- Report Coverage
- Micropayments Present and Future: Parsing the Opportunity
- Market Overview
- Exhibit 1: Total Growth of Micropayment Demand, US Market (2003-09)
- The Lower Limits of Credit
- Exhibit 2: Cards Current Fee/Support Structures Cannot Profitably Support Micropayments in the US (2004)
- Overlapping Transaction Types
- Exhibit 3: As Transaction Standards Emerge, Integrated Pricing Selections Will Become Common (2004)
- Exhibit 4: Leading US Providers of Micropayment Services Across Mobile, Internet and POS Channels (2004)
- How FSIs Can Integrate Micropayments and Why to Do So
- Exhibit 5: FSIs Must Consider Micropayments to Support Younger Users Evolving Content Habits (2003)
- Summary
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