Dynamic Relationship-Based Pricing of Product Bundles, Obvious but Difficult:

Dynamic Relationship-Based Pricing of Product Bundles, Obvious but Difficult

Product Type: Market Research Report
Published by: TowerGroup
Published: July 2006
Product Code: R301-1150

Description

This TowerGroup Research Note looks at the advent of dynamic relationship-based pricing of product bundles in banking. The Note argues that relationship-based pricing and product bundling are not new strategies but were the foundation of banking and continued to be important practices until banks stopped using them 10 years ago. The Note also discusses how customers are looking for a single-brand relationship but banks are pushing individual products that work against brand perceptions.

Table of Contents

TowerGroup Take-Aways
Report Coverage
Background
Relationship-Based Pricing: Exhibit 1 Holistic Bank Customer Relationship: Importance to Banks vs. Importance to Clients (1970-2015P)
Dynamic Pricing of Product Bundles
The Need
Challenges: Exhibit 2 Challenges of Relationship-Based Pricing of Banking Product Bundles
Enablers
Costs
Summary

Ordering and More Information

Price and Delivery Options

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