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Retail Advisor Mobility: We Can Hear You Now!

Product Type: Market Research Report
Published by: TowerGroup
Published: September 2006
Product Code: R301-1178
Description
Twenty years ago, the cellular telephone was a symbol of success, a sign that the owner needed to be accessible 24 hours a day 7 days a week. Today, even discarded handheld devices are refurbished for deployment to the deserts of Africa and the rainforests of South America. After the Internet, virtual private networks (VPNs), and FedEx, no other technology has made the workforce more mobile than cell phones. This TowerGroup Research Note provides an introduction to the use of wireless applications and devices in the brokerage and wealth management industry. It examines the current state of mobility in the advisor channel and offers a look at the market potential for further adoption.
Table of Contents

TowerGroup Take-Aways

Report Coverage

Background

A Vision of Mobility in the Advisor Channel

Mobility Drivers

Changing Value Proposition

Enhanced Customer-Facing Capability

Process Improvements

Client Acquisition

Client Retention

Network Infrastructure Improvements

Advisor Retention

Consumer Electronics

Exhibit 1 US Brokerages' Patterns for Deploying Mobile Devices (2006)

Security

Mobile Devices in the Retail Advisor Channel

Exhibit 2 US Retail Brokerage Advisors' Use of Mobile Voice Programs (2006)

Challenges and Opportunities for Mobile Deployment

Cost

Exhibit 3 US Retail Brokerages' Spending on Mobile Devices for Advisors (2005-11P)

Compliance

Security

Device Selection and Support

Standards

Legacy Extension

Application Development

Business Governance

Implications for the Broker-Dealer

Infrastructure

Deployment Goals

Cost Justifications

Summary


Ordering and More Information
Price and Delivery Options



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