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Pervasive Banking: Is It Nothing Less than the Future of Channel Delivery?

Product Type: Market Research Report
Published by: TowerGroup
Published: July 2007
Product Code: R301-1297
Description
Two dynamics dictate how the delivery of banking products will evolve: Consumers are rapidly adopting new modes of interaction, and the Internet allows them to share experiences with no regard to borders. The introduction of online banking in the 1990s created an environment where customers could be constantly "connected" to the institution. Tomorrow's forms of interaction will be not only pervasive but rich and personalized.

To leverage this environment, banks will have to create a delivery channel architecture that is as dynamic as the Internet itself. Leading banks are already doing so. Banks that lag behind will ultimately lose the battle.
Table of Contents
TowerGroup Take-Aways

Report Coverage

Pervasive Banking

The Quickened Pace of Adoption of New Technology

Exhibit 1 Rogers Innovation Adoption Curve Is Compressing

Exhibit 2 Global Shipments of Technologies by Type (2000-08)

Global Impact, Individual Focus

The Banking Challenge: Evolution at a Revolutionary Pace

Summary
Ordering and More Information
Price and Delivery Options


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