Product Type: Market Research Report
Published by: TowerGroup
Published: July 2007
Product Code: R301-1303Description Mobile peer-to-peer payment services are but one slice of the much larger mobile banking pie, and it is unclear whether the success achieved in online P2P payments space can be replicated in the mobile environment. Though mobile peer-to-peer payments services have failed to garner significant uptake by end users to date, Verizon Wireless recently announced a deal with startup Obopay to bring to market a mobile peer-to-peer payments offering it hopes will appeal to consumers. This ViewPoint provides perspective on the mobile P2P payment market, examines the first announcement of its type between a major operator and vendor, and identifies the challenges to widespread adoption.
Table of Contents - TowerGroup Take-Aways
- Report Coverage
- Analysis
- Potential Cost Too High
- Convenience Potential Too Low
- The Need for Preloaded Applications
- Mobile Operators, a Catch 22 for Obopay
- Summary
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