Product Type: Market Research Report
Published by: TowerGroup
Published: August 2007
Product Code: R301-1314Description Customer management strategies are increasingly important and challenging in a dynamic and competitive marketplace of financial services. Financial services institutions must structure both their information assets and technology foundation to optimize an enterprise strategy. Doing so involves the ability to develop the goals, processes, and cultures within and across the institution, supported by dynamic IT infrastructures that orchestrate data and information with customer interactions for superior value as defined by customers. The payoffs are larger wallet share, improved customer lifetime value and margin, and a stronger marketplace edge, all factors too important to ignore.
Table of Contents - Report Coverage
- The Importance of Customer Management
- Aligning the Terms in Customer Management
Exhibit 1 Integrated Keys to Enabling Organic Growth and Expanding Customer Relationships (2007)
Myth of the Magic Bullet
Exhibit 2 Sample Approaches to Customer Management (2007)
Leveraging the IT Architecture
Exhibit 3 Marketing, Information, and Technology in Customer Management Initiatives (2007)
Exhibit 4 Enterprise Architecture as a Foundation for Customer Management (2007)
The Challenges and the Payoff
Summary
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