Product Type: Market Research Report
Published by: TowerGroup
Published: September 2007
Product Code: R301-1330Description Opportunities are emerging in financial services to serve tight-knit market segments in social, ethnic, or other interest "affinity" groups. These market opportunities exist for financial services institutions (FSIs) no matter their size, services offered, or geographic footprint. This TowerGroup ViewPoint asserts that FSIs must develop a more inclusive view of the marketplace and target affinity groups to avoid missing out on new business opportunities among market segments with the potential for high levels of customer loyalty and long-term profit. Technology leaders can extend the value of investments in existing technologies around such groups to provide new business value.
Table of Contents - Report Coverage
- Migration and Affinity Market Segmentation
Exhibit 1 Net Migration Needed Annually to Maintain the Present Workforce by Country or Region (2000-50P)
Hispanics: From Remittances to Mainstream Business
Exhibit 2 US Foreign Workers' Remittances to Latin America by State (2006)
Exhibit 3 Fees for Sample Transactions at Selected US Remittance Service Providers of Different Types (2007)
Affinity Market Segmentation
Nonethnic Affinity Groups
Technology in Serving Affinity Groups
Exhibit 4 Targeting Affinity Groups by Turning IT into IP
Summary
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