Product Type: Market Research Report
Published by: TowerGroup
Published: October 2007
Product Code: R301-1333Description Despite the revenue potential of small business online banking, many US banks continue to underserve this market. Although most banks offer a dedicated small business online banking product, often the products are simply rebranded consumer online offerings and lack functionality that small businesses are seeking. Extending the range of online banking and cash management products offered to small businesses represents a win-win opportunity for banks and customers alike. This Research Note provides an overview of current small business online banking offerings, strategies for increasing small business online banking profitability, and future trends in small business online banking.
Table of Contents - Report Coverage
Small Business Online Banking Demand
Exhibit 1 Usage of Online Banking by US Small Businesses by Number of Employees (1998-2010E)
Dedicated Small Business Online Banking
Small Business Online Banking Feature Survey
Exhibit 2 Ranking of Small Business Online Banking Features by Bank Asset Size (2007)
Product Pricing
Exhibit 3 Sample Small Business Online Banking Pricing for "Free" Services (2007)
Exhibit 4 Sample Small Business Online Banking Pricing for Premium Services (2007)
Small Business Banking Advanced Features
Importance of Customer Self-Service
Future Trends in Small Business Online Banking
Summary
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