Product Type: Market Research Report
Published by: TowerGroup
Published: October 2007
Product Code: R301-1345Description Relationship-based pricing methodologies are still in the early stages throughout the financial services industry in Europe. Financial institutions are struggling to generate expected returns from pricing projects and management's frustrations are increasing. This TowerGroup Research Note explains how European banks will price products in the future and describes the challenges they must overcome to achieve a viable relationship-based pricing methodology. Given that the industry is under pressure from nontraditional providers, regulators, and a demanding customer base, the status quo is unsustainable. The evolution will take time because banking fundamentals need to be addressed.
Table of Contents - Report Coverage
- European Financial Services Pricing
- Forces Affecting Pricing Model Evolution
- Exhibit 1 Threshold for European Cross-Border Purchase of Financial Services Products (2000-20)
- Nontraditional Providers
- Evolutionary Steps Leading to Relationship Pricing
- Exhibit 2 Preliminary Elements for Successful Relationship-Based Pricing in Europe
- Bank Services Pricing in 2017
- Transition Plan to Relationship-Based Pricing
- Summary
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