Product Type: Market Research Report
Published by: TowerGroup
Published: November 2007
Product Code: R301-1349Description Every top-tier US bank is in the process of investigating, evaluating, piloting, launching, or (if mobile banking is already launched) supporting a mobile banking platform. In May 2007, Bank of America launched its in-house-developed, mobile browser-based consumer mobile banking platform. This TowerGroup Research Note explores Bank of America's mobile banking development effort, technology decisions, customer rollout, and preliminary consumer mobile banking results.
Table of Contents - Report Coverage
- Background
- The Mobile Technology Decision
- Exhibit 1 US Mobile Web Browsing Subscribers (2005-12P)
- Mobile Banking Technology Development
- Mobile Banking Rollout
- Exhibit 2 Bank of America's Mobile Banking Rollout Timeline (2007)
- Exhibit 3 Bank of America's Mobile Banking Activation and Authentication Process (2007)
- If You Want Something Done Right
- Mobile Banking Results
- Exhibit 4 Bank of America Customers' Mobile Banking Transactions by Type (Q3 2007)
- Summary
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