Product Type: Market Research Report
Published by: TowerGroup
Published: November 2007
Product Code: R301-1352Description Mobile banking is a market mandate for banks with a strong consumer online banking presence, as seems apparent to the world's top banks. It has been eight years since the flameout of first mobile banking initiatives, and banks' decision makers are again asking, How will the business proposition of a mobile delivery channel evolve? What technologies and deployment strategies will be key? This TowerGroup Research Note provides insight into these and other critical issues surrounding the development, opportunities, and challenges of the mobile banking channel.
Table of Contents - Report Coverage
- An Evolving Business Proposition
- Evolving Approaches to Deployment
- Exhibit 1 Effects of Handset Maturation: Faster, Better Mobile Service
- The App vs. WAP Conundrum
- Evolving Value Propositions
- Exhibit 2 Bank of America Mobile Banking Transfer Function
- Evolving Security Issues
- Mobile Banking Adoption
- Summary
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