Product Type: Market Research Report
Published by: TowerGroup
Published: December 2007
Product Code: R301-1369Description As one of the leaders in mobile banking and payments today, South Korea is an example of successful deployment and adoption of mobile banking and payments services. This TowerGroup Research Note analyzes the South Korean market, focusing on three types of stakeholders 014 mobile operators, banks, and customers 014 and their motivations and rewards as they moved to incorporate functionality into mobile phones to support purchasing and commerce as mobile banking gained adoption. This case study also provides insights on the way services are delivered, the value the services bring to each major stakeholder, and the lessons that may translate to the North American business environment.
Table of Contents - Report Coverage
- Analysis
- Exhibit 1 Comparison of Wireless Markets: United States vs. South Korea (2003, 2006)
- Exhibit 2 SK Telecom: Revenue from Cellular Services (2000-06)
- Exhibit 3 SK Telecom: Revenue from Value-Added Services (2000-06)
- Exhibit 4 South Korean Mobile Banking Stakeholders' Interests, Benefits, and Costs (2007)
- How the South Koreans Made Mobile Banking Work
- Exhibit 5 South Korean Mobile Banking Alliances (2007)
- Exhibit 6 South Korean Payments via Electronic Banking System: Average Daily Value (2004-06)
- Exhibit 7 South Korean Payments via Electronic Banking System: Average Daily Volume (2004-06)
- Lessons and Implications for the US Market
- Summary
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