Product Type: Market Research Report
Published by: TowerGroup
Published: February 2008
Product Code: R301-1423Description The topic of mobile purchases is top of mind for the key stakeholders in the mobile, electronic commerce, and payments industries. Although some types of mobile payments, such as point-of-sale transactions via mobile phone equipped for contactless payment, are at least a few years away from even the early adopter stage in the United States, other types, such as purchase and download of content to the phone, are a reality today. This TowerGroup Research Note answers the question of what is driving and limiting US adoption of mobile purchases, describes the various types of mobile purchases, and provides a forecast of these purchasing activities by type.
Table of Contents - Report Coverage
- Background
- Categories of Mobile Commerce
- Exhibit 1 Mobile Commerce Types in the United States (2008)
- Mobile Purchasing Drivers
- Barriers to Mobile Payments
- Forecast for US Mobile Commerce, 2008-12
- Exhibit 2 US Mobile Commerce Spending by Type (2008-12P)
- Exhibit 3 US Consumers' Mobile Commerce Spending by Category (2008-12P)
- Summary
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