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The End of an Era: UK "Free Banking" Meets Its Timely Demise?Product Type: Market Research ReportPublished by: TowerGroup Published: March 2008 Product Code: R301-1427 Description A test court case initiated by the United Kingdom's Office of Fair Trading in January 2008 is seen as a challenge to the UK "free banking" price model. This TowerGroup ViewPoint covers the reasons that free banking services will not disappear altogether despite the court case but will continue to exist in a form that gives consumers greater choice. In the future, consumers will be more willing to accept bank charges in return for bank services that represent better value as banks use integrated relationship products and profit-based pricing to target customers at a highly granular level.
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