Product Type: Market Research Report
Published by: TowerGroup
Published: March 2008
Product Code: R301-1434Description For more than 10 years, financial institutions and software providers have been working on banking customer relationship management (CRM) solutions. However, these solutions focus primarily on delivering sales, service, and marketing customer management for retail customers. This TowerGroup Research Note looks at the unique business requirements, industry issues, and technology initiatives driving investment in small business CRM. This Note also highlights technology providers that provide a strong small business CRM foundation and profiles two banks with robust small business CRM applications.
Table of Contents - Report Coverage
- Business Drivers
- Exhibit 1 Mapping of Three Top 10 Business Drivers for Wholesale Banking (2008)
- Expanded Small Business Customer Relationship Management View
- Exhibit 2 360-Degree View of a Small Business Customer (2008)
- Exhibit 3 Expanded 360-Degree View of Small Business Customer Relationship (2008)
- Integrated Sales, Marketing, and Service
- Data Management
- Real-Life Small Business CRM Success Stories
- Summary
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