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Life Insurers, Act Now! Demographics Are Rocking the BoatProduct Type: Market Research ReportPublished by: TowerGroup Published: April 2008 Product Code: R301-1444 Description Insurance companies must meet the demands of tech-savvy younger consumers as well as manage the needs of the large population approaching retirement age. Demographic and ethnographic shifts affect insurers' internal workforce as well as distribution partners and consumers, pressuring them to offer services that they can deliver at multiple levels, through multiple channels. Pervasive consumer technologies are driving change in the financial services industry, and competitors with a direct-sold model are capturing market share. This TowerGroup ViewPoint explores younger consumers' emerging needs as well as baby boomers' evolving needs that are driving change in the industry.
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