Product Type: Market Research Report
Published by: TowerGroup
Published: April 2008
Product Code: R301-1451Description This TowerGroup Research Note is a call to action for financial services institutions (FSIs) to seize the growth opportunities represented by underserved segments of the US population, especially younger, ethnic, and immigrant segments, which demographically diverse, increasingly technology savvy, and geographically dispersed. FSIs are advised to utilize data analytics tools and incorporate technology and self-service channels into their marketing plans to address this market. Best practices examples of FSIs that have extended their brand proposition to diverse demographic segments in local and international markets are provided.
Table of Contents - Report Coverage
- Opportunities for Organic Growth
- A Fresh New Look at the Domestic Market
- Exhibit 1 Demographic Shift: Population by Generation in United States, Japan, and United Kingdom (2008)
- Exhibit 2 US Population Characteristics by Ethnicity (2006)
- Exhibit 3 Global Remittance Flows to Developing Economies by Region (2002-07E)
- Employing Data Analytics in Market Segmentation and Target Marketing
- Exhibit 4 Sample Variables That Influence Customers' Interaction with US Financial Services Institutions
- International Markets
- Opportunities by Business Segment in Emerging Markets
- Summary
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