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European Green: European Banks Have to Answer to InvestorsProduct Type: Market Research ReportPublished by: TowerGroup Published: April 2008 Product Code: R301-1454 Description Banks have been struggling to determine how much effort to direct toward environmental concerns, in part because they have lacked a key element — an understanding of how investors value environmentally conscious projects and how implementation of "green" initiatives can be expected to affect market capitalization. Although the premium allocated to a bank implementing an environmental program will be short lived, TowerGroup expects that for the next four years, new programs will result in positive valuations by the investor community.
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