Product Type: Market Research Report
Published by: TowerGroup
Published: June 2008
Product Code: R301-1468Description No longer just a convenient means of making phone calls and sending e-mail, mobile devices extend enterprise business applications into the field. A firm can increase sales force productivity by deploying a cohesive mobility strategy that integrates diverse applications such as customer relationship management (CRM) tools, analytics, and business applications. This TowerGroup Research Note describes best practices in developing a strategic mobile solution with CRM as the cornerstone and provides insight into some of the offerings available to insurance wholesaling organizations.
Table of Contents - Report Coverage
- The Importance of Effective Wholesaling in Insurance Distribution
- Exhibit 1 US Individual Life and Annuity Sales by Distribution Channel (2007)
- Extending CRM
- Essential Considerations for the Mobile CRM Strategy
- Exhibit 2 Mobile Device Management Life Cycle (2008)
- Navigating the CRM Choices
- Exhibit 3 Salesforce.com's Growth in Customers and Subscribers (2007)
- Exhibit 4 Phased Deployment of Mobile Customer Relationship Management for Insurance Carriers (2008)
- Exhibit 5 Incremental Costs of Development of Mobile Customer Relationship Management for
- Insurers (2008)
- What's Next?
- Summary
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