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fbr.com: Building an E-Business for Retail Investors

Product Type: Market Research Report
Published by: TowerGroup
Published: November 1999
Product Code: R301-584
Description
In April 1999, investment bank, Friedman, Billings, Ramsey Group, Inc. (FBR) launched fbr.com, an online unit geared toward retail investors. fbr.com offers online trading, access to IPOs, and investment research. The firm hopes to extend its institutional investment expertise to retail investors by using the Internet as a distribution channel. fbr.com serves as an example of how firms can leverage technology and their core competencies to carve out a niche or specialty business. By offering retail investors the opportunity to tap into FBR's proprietary investment research and IPOs, fbr.com provides unique services to the retail investment market. The Internet provides the platform that enables distribution of these niche services.

This TowerGroup Research Note examines the development of fbr.com and reviews the features and functions available on the site. This Note also discusses future challenges and future developments on the fbr.com site.

Table of Contents
Highlights

Vision

Background

fbr.com

  • Friedman, Billings, Ramsey Group
  • fbr.com--An E-Business
  • Just Another Online Brokerage?
  • Target Audience
  • Features and Functions
  • Online IPOs--fbr.com's Main Draw
  • IPO Process
  • Technology and Development
  • Moving Forward

    Discussion

  • Challenges
  • Demonstrating Industry Trends

    Conclusion

    • Ordering and More Information
    Price and Delivery Options


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