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Claims, Technology, and Customer Relationship Management: An Opportunity for P&C Insurance

Product Type: Market Research Report
Published by: TowerGroup
Published: January 2000
Product Code: R301-619
Description
Claims handling is the most significant component of the relationship between an insurance company and its policyholders. Claims also represent a unique type of transaction when compared to other components of financial services. The claims relationship needs to take center stage with sales and marketing of the insurance product. The business strategy known as customer relationship management is a key enabler of the sales and marketing process and that same strategy can be used to improve the claims handling process.
Table of Contents
Highlights

Introduction

Background

CRM Infrastructure Elements

  • Foundations of CRM in P&C Companies
  • Progress Toward CRM

    CRM for Claims

    Integrating Claims into CRM

    Conclusion

    • Ordering and More Information
    Price and Delivery Options


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