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Smart Cards in the US: An Infrastructure Cost Analysis (Redux)Product Type: Market Research ReportPublished by: TowerGroup Published: February 2001 Product Code: R301-691 Description The success of American Express Blue, a credit card that contains a chip for authorizing Internet purchases as well as the conventional magnetic stripe for physical world authorizations, has effectively changed the outlook for smart cards in the US. Proof of this would be the attempt of Visa USA to emulate and perhaps surpass the success of Blue with its own chip card program. This TowerGroup Research Note comprises a complete infrastructure cost analysis of a smart card rollout in the US. As such it incorporates both developments in technology and the latest marketing gambits from the card associations and private network issuers.
Table of Contents HighlightsIntroduction Situation Report Background Infrastructure Cost Analysis: Industry Players Planning Development Implementation The Retail Context Total Infrastructure Cost and Outlook Conclusion |
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