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Case Study: CIBC's Amicus Strategy—Leveraging Brand Alliances and Low-Cost Distribution to Build Market Share

Product Type: Market Research Report
Published by: TowerGroup
Published: March 2001
Product Code: R301-716
Description
In 1998, Canadian Imperial Bank of Commerce (CIBC) introduced a pavilions and clicks Internet banking strategy with a variation on supermarket branching. In partnership with the Loblaw supermarket chain in Canada, CIBC launched President's Choice Financial, an Internet bank carrying the same brand name as Loblaw's private-label packaged goods. Starting in 1999, CIBC ventured into the US financial services market with an expansion of this strategy. The result: Two partnerships with US supermarket chains, Winn-Dixie Stores, Inc. and Safeway Inc., to deliver retailer branded electronic banking services.
Table of Contents
Highlights

Introduction

The Branch Challenge

  • Retail Branching in US and Canada
  • Changing Branch Configurations

    Canadian Imperial Bank of Commerce

  • CIBC MarketShare
  • CIBC's Growth Strategy
  • Electronic Commerce

    Amicus

  • What's in it for the Amicus Partners
  • Measuring Success
  • Financial Indicator

    Other Initiatives

    Conclusion









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