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Targeted CRM Solutions for the Institutional Asset Management MarketProduct Type: Market Research ReportPublished by: TowerGroup Published: December 2002 Product Code: R301-740 Description There is no silver bullet or magic pill to solve the client sales and relationship management needs of the institutional money management market. The disparate needs of sales, client service, and portfolio managers dictate that an optimal solution for one suboptimizes the solution for others.
Table of Contents Vision Business Drivers Implications The Past, Present, and Future of Institutional CRM Solutions The CRM Requirements of Institutional Asset Managers The Institutional CRM Solutions Market Five Targeted CRM Solutions Conclusion
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