Online Banking Performance: If You're Not Keeping Score, You're Only Practicing:

Online Banking Performance: If You're Not Keeping Score, You're Only Practicing

Product Type: Market Research Report
Published by: TowerGroup
Published: February 2003
Product Code: R301-745

Description

Financial services institutions continue to invest resources into their online banking programs to enhance service offerings and increase online penetration. However, most institutions are struggling to measure the economic value of their online banking programs.

Table of Contents

Introduction

Background

Online Banking Today

Inadequacy of Current Online Banking Metrics

The Causation vs. Correlation Conundrum

How to Measure the Effect of Online Banking on Customer Profitability

Conclusion

Ordering and More Information

Price and Delivery Options

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