Product Type: Market Research Report
Published by: Business Monitor International
Published: November 2007
Product Code: R302-1709Description In the first three months of 2007, the number of Greek mobile subscribers grew by 4% to reach14.647mn. With a mobile penetration rate of over 127%, Greece has one of the highest mobile penetrationrates in Europe. Despite this, the country continues to display strong subscriber growth rates and there isno immediate evidence of any significant slowdown. Steady growth is expected to continue throughout2007, with a 7.45% increase in subscribers being predicted for 2007 as a whole. We anticipate that Greekmobile penetration will reach 135% by the end of the year. Nevertheless, and as noted on previousoccasions, the reported operator figures contain a significant number of inactive subscribers. Lookingahead, we anticipate that the operators may begin discounting inactive accounts from their figures, andthis could lead to significant adjustments to our forecast. Meanwhile, prepaid customers have continuedto grow at a faster pace than post-paid/contract subscribers, and this phenomenon appears to be hitting atARPU levels. Despite this, there are early signs that the growth of 3G and mobile data services is startingto improve post-paid ARPU levels, at least in the case of Vodafone.
Table of Contents - Executive Summary
- Market Data Analysis
- Mobile
- Table - Greece Mobile Market, Q207
- Table: Greek Mobile Market Net Additions, Q207 vs 2006
- Table: Greece Mobile Market, ARPU, 2005-6
- Fixed-Line
- Internet
- Regulatory Developments
- Mobile Data
- Operator: Cosmote
- Table: Vodafone
- Operator: WIND Hellas
- Operator: Q-Telecom
- Industry Forecast Scenario
- Mobile
- Table: Greece Telecoms Sector Mobile Historical Data & Forecasts
- Fixed-Line
- Table: Greece Telecoms Sector Fixed-line Historical Data & Forecasts
- Internet
- Table: Greece Telecoms Sector Internet Historical Data & Forecasts
- Business Environment
- Eastern European Markets
- Greece
- Table: Emerging Europe Business Environment Ranking
- SWOT Analysis
- Greece Telecommunications Industry SWOT Analysis
- Company Monitor
- Vodafone Benefits From Data Revenue Growth In Eastern Europe
- Table: Vodafone Eastern Europe Revenues (GBPmn) & KPIs, YE March 31 2007
- Selected Profiles: Operators
- Hellenic Telecommunications Organisation (OTE)
- Vodafone
- WIND Hellas/Q-Telecom
- Appendix: Competitive Landscape
- Market Structure
- Table: Key Players: Greece Telecoms Sector
- Table: Selected Operator Financial Parameters
- Key Players
- Fixed-Line
- Table: Regional Fixed-Line Penetration Overview
- Internet
- Table: Regional Broadband Penetration Overview
- Mobile
- Table: Regional Mobile Penetration Overview
- Macroeconomic Forecast Scenario
- Table: Greece - Economic Activity
- BMI Forecast Modelling
- How we generate our industry forecasts
- Telecommunications Industry
- Sources
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