Product Type: Market Research Report
Published by: Business Monitor International
Published: January 2008
Product Code: R302-1789Description Softbank Mobile accounted for 68% of net additions in November 2007. The operator took home192,000 net additions during the month, bringing its overall subscriber base to 17.403mn. By comparison,market leader NTT DoCoMo and No.2 KDDI reported 48,000 and 65,000 net additions respectively. Asfor Willcom, the operator made a loss of 21,000 subscribers, taking its customer total to 4.601mn andmarket share to 4.4%. However, with Softbank’s announcement that it would no longer look to reduce itstariffs further but would match its rivals’ tariffs, the operator is looking for new revenue drivers. Thisinvolves the announcement that it will look to provide a mobile music service, in direct competition withKDDI, but with a larger library of music; tapping into the growing demand for music downloads. TheRecording Industry Association of Japan believes that demand for mobile music is 12 times higher thanfor computers. Softbank Mobile has also formed an MVNO agreement with Disney Mobile. This latestMVNO to enter the market differs from existing MVNOs in that it will become the first to offer bothvoice and data communication services.
Table of Contents - Executive Summary
- Market Data Analysis
- Mobile
- Table: Japanese ARPUs Q106-Q207 (JPY/month)
- Japanese Data ARPUs Q106-Q207 JPY/month
- Table: Japanese Voice ARPUs Q106-Q207 JPY/month
- 3G
- Table: 3G Mobile Subscriber Market - November 2007
- Table: 3G Mobile Net Additions (December 2006 - November 2007)
- Fixed-Line
- Table: Fixed-Line Operators - September 2007
- Internet
- Table: Number of Broadband Subscriptions (mn)
- Table: Broadband Operators ARPU (September 2006 v 2007) (JPY)
- Mobile Operator Data
- Table: NTT DoCoMo
- Table: KDDI
- Table: Softbank Mobile
- Industry Developments
- Industry Forecast Scenario
- Mobile
- Table: Telecoms Sector - Mobile - Historical Data & Forecasts
- Fixed-Line
- Table: Telecoms Sector - Fixed-Line - Historical Data & Forecasts
- Internet
- Table: Telecoms Sector - Internet - Historical Data & Forecasts
- Business Environment
- Asia
- Japan
- Table: Business Environment Rankings
- Japan Business Environment Industry SWOT
- Company Profiles
- India, China Remain Top Priorities For Ericsson
- Table: Top Five Mobile Phone Vendors By Shipment Q307
- Table: Top 10 Markets In Sale
- Table: Ericsson Financial Highlights (SEKbn)
- Operator Profiles
- NTT Corporation
- KDDI Corporation
- Softbank Corp
- Appendix: Competitive Landscape
- Competitor Analysis
- Table: Key Players: Japan Telecoms Sector
- Table: Selected Operators Financial Indicators (FY end March 31 unless stated)
- Key Players
- Fixed-Line
- Table: Regional Fixed-Line Penetration Overview
- Internet
- Table: Regional Internet Penetration Overview
- Mobile
- Table: Regional Mobile Penetration Overview
- Macroeconomic Forecast Scenario
- Table: Japan - Macroeconomic Forecasts
- BMI Forecast Modelling
- How we generate our industry forecasts
- Telecommunications Industry
- Sources
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