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Singapore Telecommunications Report Q1 2008Product Type: Market Research ReportPublished by: Business Monitor International Published: January 2008 Product Code: R302-1792 Description Despite surpassing penetration rates of 100% at the end of 2006, Singapore’s mobile operators havecontinued to report impressive growth in their subscriber numbers. The announcement that the first ninemonths of 2007 yielded 637,000 net additions illustrates this point, and that the Q307 net additions aloneaccounted for 57.3% of the total shows remarkable resilience. This growth is largely being driven bySingTel and the success the operator has had in the prepaid sector. According to its prepaid subscriberbase results, this increased by 73.3% during the year to end on 823,000 subscribers, compared to itspostpaid subscriber base, which reported annual growth of just 6.8% y-o-y. The substantial increases inthe prepaid customer base derived from SingTel’s ability to tap into the foreign workers segment, offeringvalue added services and promotions. It is not surprising therefore that SingTel was able to retain stableprepaid ARPUs over the year ended September 2007 of SGD15, while rivals StarHub and M1 bothreported falls of 10.3% year-on-year (y-o-y) and 12.6% y-o-y respectively. However, the major focal point for these two latter operators have been their 3G and postpaid subscriberbases. StarHub reported that some 40% of its 794,000 postpaid subscribers as of September 2007 had 3Ghandsets and were subscribed to 3G tariffs, while M1’s non-voice services accounted for 21.7% of thetotal during the quarter, against 19.2% in the previous year. Postpaid subscribers accounted for 57.7% ofthe total 1.467mn customers reported by the operator in September 2007. StarHub and M1 thus reportedincreases of 9.9% y-o-y and 3.7% y-o-y respectively in their postpaid ARPUs. However, SingTelcontinued to outshine both operators, its postpaid ARPU increasing by 25% y-o-y to SGD90.Unsurprisingly, this has been due to a strong 3G subscriber base, which at the end of September 2007accounted for 43.7% of the market. Table of Contents
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