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Greece Telecommunications Report Q1 2008

Product Type: Market Research Report
Published by: Business Monitor International
Published: February 2008
Product Code: R302-1834
Description
In the first six months of 2007, the number of Greek mobile subscribers grew by 8.7% to reach 15.305mn.Despite the already very high penetration rate, which is now over 137%, we envisage 2007 being anotherstrong growth year for the Greek sector. Although we originally predicted a growth rate of 7.45% for2007 as a whole, the higher than anticipated growth rates for Q107 and Q207 resulted in us makingsignificant revisions to our forecast. Our latest set of forecast figures envisage a total of 15.963mn mobilesubscribers by the end of 2007. This reflects a 2007 growth rate of 13.4%, which is similar to thatexperienced in 2006. By the end of 2007, Greek mobile penetration was expected to reach 143%.Nevertheless, the reported operator figures continue to contain a significant number of inactivesubscribers. Looking ahead, we anticipate that the operators may begin discounting inactive accountsfrom their figures, and this could lead to significant adjustments to our forecast data. In the meantime,prepaid customers continue to grow at a faster pace than postpaid subscribers, and this market featurecontinues to depress ARPU levels.

One of the biggest ongoing sagas in Greece’s telecoms market concerns the future ownership of nationalincumbent operator OTE. Following the successful placement, in June 2007, of a 10.7% stake in nationalOTE, Greece’s Finance Ministry announced in October 2007 that it would not ‘actively seek’ the furtherprivatisation of the former monopoly telco. The government’s attempts in early 2006 to attract a majorEuropean telecoms company to invest in OTE failed. However, at the end of September 2007, it wasreported that Greek company Marfin Investment Group (MIG) was considering making a bid to acquirea controlling stake in OTE. MIG was reportedly considering the launch of a bid in the region of EUR2bn(US$2.8bn) for a 20% stake in OTE, which would include some management influence. It was alsoreported that MIG might participate in the possible placement of part of the government’s 28% OTEstake. News reports have also mooted the possibility that MIG could seek a strategic partnership with aforeign telecoms operator, in order to gain overall control of the Greek incumbent.

Meanwhile, at the beginning of August 2007, it was reported that Greek electricity utility Public PowerCorp (PPC) had accepted a EUR175mn (US$240mn) offer from telecoms holding company WeatherInvestments, for the acquisition of its 50%-minus-one-share stake in Greek alternative telco Tellas. Theconclusion of deal ensures that Weather Investments, which is itself owned by Egyptian tycoon NaguibSawiris, gains 100% ownership of Tellas. It also paves the way for Weather to offer bundled fixed-lineand internet services, along with offerings from its recently acquired Greek mobile operator Wind Hellas(formerly TIM Hellas). Weather Investments previously paid US$3.4bn to acquire TIM Hellas and itssubsidiary Q-Telecom from private equity firms Apax Partners and Texas Pacific in February 2007.
Table of Contents
Executive Summary
Market Data Analysis
Mobile
Table - Greece Mobile Market, Q207
Table: Greece Mobile Market Net Additions, Q207 vs Q107 & 2006
Table: Greece Mobile Market Prepaid and Postpaid Subscribers, Q206 - Q207
Table: Greece Mobile Market, ARPU, 2005-07 (EUR/user/month)
Fixed-Line
Internet
Industry Developments
Mobile Data
Table: Cosmote
Table: Vodafone
Table: WIND Hellas
Table: Q-Telecom
Industry Forecast Scenario
Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts
Fixed-Line
Table: Telecoms Sector - Fixed-Line - Historical Data & Forecasts
Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts
Business Environment
Western Europe
Greece
Table: Western Europe Business Environment Rankings
SWOT Analysis
Greece Telecommunications Industry SWOT Analysis
Company Monitor
Selected Profiles: Operators
Table: Motorola Operating Results (US$)
Table: Global Mobile Shipments (mn Units)
Hellenic Telecommunications Organisation (OTE)
Vodafone
WIND Hellas
Appendix: Competitive Landscape
Market Structure
Table: Key Players: Greece Telecoms Sector
Table: Selected Operator Financial Parameters
Key Players
Fixed-Line
Table: Regional Fixed-Line Penetration Overview
Internet
Table: Regional Broadband Penetration Overview
Mobile
Table: Regional Mobile Penetration Overview
Macroeconomic Forecast Scenario
Table: Greece - Economic Activity
BMI Forecast Modelling
How we generate our industry forecasts
Telecommunications Industry
Sources


Ordering and More Information
Price and Delivery Options



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