Canada Telecommunications Report Q2 2009: Industry Report

Canada Telecommunications Report Q2 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: June 2009
Product Code: R302-6371

Description

Canada's mobile market seems to be resisting the effects of the economic downturn so far with the declinein growth much smaller in 2008 than seen in 2007 and end of year subscribers beating BMI's earlierestimates. There were 21.5mn connections in the market at the end of 2008 with the penetration ratealmost reaching 65%. Canada remains a market with slow steady growth. This may yet change with anew mobile operator expected to enter in 2009 and another in 2010 that will see additional competitionadded to the market and could see things shaken up. As it is Rogers remains the largest operator in themarket with its market share largely unchanged ahead of Bell and Telus in second and third-placerespectively although their current trajectories could see them swap places in future.

As growth slows and voice services become an ever decreasing proportion of total mobile revenues BMIhas added a mobile content section to the report with an overview of some value-added services availablein the Canadian market as well as a look at some of the bigger content being provided. The overarchingtheme from operators seems to be encouraging subscribers to use their mobile as they would a PC withemail available on many handsets as well as services including social networking, instant messaging andmobile TV making the mobile handset more than just a calling device.

With our new section in the mobile data analysis chapter we have made the decision to leave fixed-lineand broadband analysis untouched over this quarter with a full and extended update expected in our nextreport. Similarly our forecasts for these sectors will be completely revised and updated in the next report.In the meantime the effects of difficult economic times may yet be showing in subscriber spendingpatterns with operators reporting a decline in ARPU in the final quarter of the year. While this may be ashort term blip it could equally be the result of subscribers tightening their belts as unemployment hitsmarkets and credit conditions worsen.

Table of Contents

Executive Summary
SWOT Analysis: Canada Mobile Market SWOT Analysis; Canada Political SWOT; Canada Economic SWOT; Macroeconomic Forecast Scenario; Table: Canada - Economic Activity; Industry Forecast Scenario; Mobile; Table: Canada Telecoms Sector - Mobiles - Historical Data & Forecasts; Fixed-Line; Table: Canada Telecoms Sector -- Fixed Lines -- Historical Data & Forecasts; Internet; Table: Canada Telecoms Sector -- Internet -- Historical Data & Forecasts; Market Data Analysis; Mobile; Table: Canada Mobile Market, Q308; Table: Canada Mobile Market Net Additions, Q407-Q208; Table: Canada Mobile Network Operator Subscriber Mix Q308; Table: Blended ARPU Comparison 2005-2008, CAD; 3G; Mobile Contract Wins; Table: Mobile Contract Wins; Mobile Content; VAS Timeline; Table: VAS Timeline; Mobile Operator Data; Table: Canada Mobile Operator Data; Rogers Wireless; Bell Wireless Alliance; TELUS Wireless; SaskTel Mobility; MTS Mobility; Fixed-Line; Table: Canadian Local Voice Market, Q407-Q308; Table: Canadian Cable TV Market, Q307-Q208; Internet; Table: Canadian Broadband Market, Q307-Q208; Regulatory Environment & Industry Developments; Regulatory Environment; Thailand’s Regulatory Bodies And Their Responsibilities; Competitive Landscape; Competitor Analysis; Market Structure; Table: Key Players: Canada Telecoms Sector; Table: Selected Operators Financial Indicators; Market Overview; Mobile; Fixed-Line; Internet; Telecoms Business Environment Ratings Methodology; Ratings Overview; Weighting; Table: Weighting; Indicators; Indicators; Country Snapshot: Canada Demographic Data
Section 1: Population: Table: Demographic Indicators, 2005-2030; Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare: Table: Education, 2000-2003; Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power: Table: Employment Indicators, 2001-2006; Table: Consumer Expenditure, 2000-2012 (US$); Table: Average Annual Manufactuing Wages, 2000-2012; BMI Telecoms Industry Glossary; Table: Glossary of Terms; BMI Telecoms Forecast & Sourcing; How We Generate Our Industry Forecasts; Table: Telecommunications Industry Forecast; Sources

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