Italy Telecommunications Report Q3 2009: Industry Report

Italy Telecommunications Report Q3 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: July 2009
Product Code: R302-6995

Description

The most surprising news for the Italian market in Q309 has been Italy’s dramatic fall to the bottom ofBMI’s Business Environment Rankings. The fall is the result of its weak Country Risk score and theimprovements made by other markets in the region. Italy usually finds itself around the middle of theRatings table and its fall pushes several other markets up the table. Compounding Italy’s poor CountryRisk score is the expectation that the mobile market may begin to decline as a result of the exceptionallyfast growth previously seen in the market. Market leader Telecom Italia Mobile has reported severalquarters of losses leading to market growth coming in at less than 1% in 2008. Prospects for furthergrowth are somewhat limited although the 3G market looks set to become an ever more important area forall operators in the market.

Meanwhile the fixed-line market showed faster decline in 2008 than in previous years. Telecom Italia’slosses continue to bring down the overall number of lines in service in Italy despite good growth reportedby alternative operators in the market. However, the market looks set to see continual decline withTelecom Italia’s dominance of the market slipping further each quarter. The only positive news for theoperator is its growing unbundled lines although the proportion of these in comparison to the company’sretail operations is small. The company has initiated a restructure plan for 2009-2011 which aims to seethe incumbent return to strong growth.

Greater growth for the incumbent will come from its broadband operations which saw subscriptionsincrease 5.1% in 2008 to 6.8mn connections. Telecom Italia remains the largest operator in the broadbandmarket by quite some margin, particularly when its wholesale connections are factored in. Nonetheless,new operators are making their mark with Fastweb and WIND-Infostrada providing the greatestcompetition to the incumbent.

Broadband will be the major area of growth for all operators in the market with new technologiesproviding a viable means of reaching more rural communities that have been largely underserved.WiMAX and fibre-optic look set to be the major areas of development with the auction of WiMAXlicences in 2008 seeing launches finally taking place in 2009.

The Italy Telecommunications Report Q309 has focused on the fixed-line and broadband markets withnew sections added within these chapters to provide greater analysis of these markets. The mobile dataanalysis section has remained unchanged although mobile operator databases have been fully updated aswell as our mobile forecasts given that data for the end of 2008 has now been announced.

Table of Contents

Executive Summary: SWOT Analysis; Italy Mobile SWOT; Italy Wireline Market SWOT; Italy Political SWOT; Italy Economic SWOT; Business Environment; Regional; Italy
Table: Western Europe Business Environment Rankings: Industry Forecast Scenario; Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts, 2006-2013: Fixed Line
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts, 2006-2013: Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2006-2013: Market Data Analysis; Mobile
Table: Italy Mobile Market, Q308
Table: Italy Mobile Market, Net Additions (Q308): Subscriber Divisions; ARPU
Table: Italian MVNOs: 3G; Mobile Contract Wins
Table: Mobile Contract Wins: Mobile Content; Regional Outlook; Country Outlook; HSDPA And HSUPA; Value-Added Services Timeline
Table: Selected VAS Services: Mobile Operator Data
Table: Italy Mobile Market Overview
Table: Telecom Italia
Table: Vodafone
Table: WIND
Table: 3 Italia: Fixed Line
Table: Italian Fixed-Line Market Q407-Q408: Local-loop unbundling (LLU)
Table: Telecom Italia OLO Accesses Q407-Q408: VoIP; Functional Separation; Broadband
Table: Italian Broadband Market Q407-Q408: Alternative Broadband Operators; Broadband Infrastructure; WiMAX
Table: Wireline developments: Regulatory Environment & Industry Developments; Italy: Regulatory Bodies And Their Responsibilities; Legislation And Market Liberalisation; Licensing And Spectrum; Industry Developments; Competitive Landscape; Key Players
Table: Key Players: Italy Telecoms Sector
Table: Selected Operators Financial Indicators, 2006-2008 (US$mn): Company Monitor
Table: Sony Ericsson Financial Highlights, 2007-2009
Table: Ericsson Financial Highlights, 2007-2008 (SEKmn)
Table: Ericsson Recent Contract Wins In Western Europe: Profiles; Appendix:; Regional Telecommunications Penetration Overview; Fixed Line
Table: Regional Fixed-Line Penetration Overview: Mobile
Table: Regional Mobile Penetration Overview: Broadband
Table: Regional Broadband Penetration Overview: Telecoms Business Environment Ratings Methodology; Ratings Overview; Weighting; Weighting; Indicators; Indicators; Country Snapshot: Italy Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030: Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030: Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Manufacturing Wages, 2000-2012: BMI Telecoms Industry Glossary
Table: Telecommunications Glossary Of Terms: BMI Telecommunications Forecasting & Sourcing; How We Generate Our Industry Forecasts; Telecommunications Industry Forecast Table; Key Indicators; Business Environment Ratings; Sources

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