Ireland Telecommunications Report 2009: Industry Report

Ireland Telecommunications Report 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: July 2009
Product Code: R302-7090

Description

BMI’s 2009 report on the Irish telecommunications industry contains updated growth forecasts for thedevelopment of the country’s mobile, fixed-line, broadband, internet and 3G subscriber markets. We havemade several structural changes to our annual telecommunications report since 2008. The changes includea reorganisation of the various sections of the report, and the adoption of a new format for presenting theoperator profiles. The Mobile Data section also includes new coverage of the development of mobilevalue-added services in Ireland, as well as an overview of the sector’s recent contract wins.

In 2008, the number of Irish cellularsubscribers increased by 5.1% to reach5.357mn; this is equivalent to a penetrationrate of 126.8%. Growth in 2008 wassignificantly lower than in 2007 when thenumber of mobile customers rose by 10.5%.

To a large extent, the slowdown in growthcan be explained with reference to anincreasingly saturated market with limitedroom for further expansion. Vodafonecontinued to be the largest Irish mobileoperator at the end of 2008, followed by O2Ireland, Meteor Mobile (which is owned byIreland’s incumbent operator eircom) andHutchison 3 Ireland.

With the market showing signs of nearing saturation point, BMI predicts slowing growth in each of thefive years of our 2009-2013 forecast. In 2009, we predict that the market will grow by 4.7%, with the rateof growth falling to 3.7% in 2010. Penetration is expected to continue rising over and above 100%. Thisreflects the presence of customers using multiple SIMs, and a certain number of inactive mobilesubscribers.

Meanwhile, the latest figures to be published by ComReg suggest that there were almost 309,000 mobilebroadband subscribers in Ireland at the end of 2008, up from 128,000 at the end of 2007. The 2008 figureamounted to 5.8% of the total mobile subscriber base, up from 2.5% at the end of 2007. In March 2009,eircom’s mobile business Meteor became the latest Irish mobile operator to launch a 3G service.

Ireland has dropped from 11th to 12th position in BMI’s Business Environment Rankings for WesternEurope. Ireland’s composite score has fallen as a result of the weaker rating it receives for its countryrisk. Meanwhile, in the other categories, Ireland’s score remains unchanged.

Table of Contents

Executive Summary: SWOT Analysis; Ireland Telecoms Industry SWOT; Ireland Political SWOT; Ireland Economic SWOT; Business Environment; Regional; Ireland
Table: Western Europe Business Environment Rankings: Industry Forecast Scenario; Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts: Fixed Line
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts: Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts: Market Data Analysis; Mobile
Table: Ireland Mobile Subscribers Q407-Q408 (mn)
Table: Subscriber Net Additions, Q407-Q408 (‘000)
Table: Irish Wireless ARPU, 2007-2008 (EUR): 3G; Mobile Contract Wins
Table - Mobile Contract Wins: Mobile Content; Regional Outlook; Country Outlook; SMS and MMS; Value-Added Services Timeline
Table - Selected VAS Services: Mobile Operator Data; Existent; Ireland Mobile Market Overview; O2 Ireland; Meteor; Vodafone Ireland; Fixed Line; Broadband
Table: Ireland: Broadband Subscriptions And Growth Rates By Platform: Regulatory Environment & Industry Developments; Regulatory Bodies And Their Responsibilities; Overview; Legislation; Market Analyses; Interconnection And Access; Unbundled Local Loops (ULL); Universal Service Obligations; Broadband Market Development; 3G Market Development; Regulatory Developments; Competitive Landscape; Key Players
Table: Key Players: Ireland Telecoms Sector: Company Monitor
Table: Sony Ericsson Financial Highlights
Table: Ericsson Financial Highlights (SEKmn)
Table: Ericsson Recent Contract Wins In Western Europe: Company Profiles; eircom; Vodafone Ireland; Hutchison 3G Ireland; Telefonica O2 Ireland; Smart Telecom; BT Ireland; UPC Ireland; Digiweb; Irish Broadband; Magnet Networks; Appendix:; Regional Telecommunications Penetration Overview; Fixed Line
Table: Regional Fixed-Line Penetration Overview: Mobile
Table: Regional Mobile Penetration Overview: Internet
Table: Regional Broadband Penetration Overview: Telecoms Business Environment Ratings Methodology; Ratings Overview; Weighting; Weighting; Indicators; Indicators; BMI Telecoms Industry Glossary
Table: Telecommunications Glossary Of Terms: BMI Telecommunications Forecasting & Sourcing; How We Generate Our Industry Forecasts; Telecommunications Industry Forecast Table; Key Indicators; Business Environment Ratings; Sources

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