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Netherlands Telecommunications Report 2009Product Type: Market Research ReportPublished by: Business Monitor International Published: July 2009 Product Code: R302-7091 Description BMI’s 2009 report on the Netherlands telecommunications industry contains updated growth forecastsfor the development of the country’s mobile, fixed-line, broadband, internet and 3G subscriber markets.We have made several structural changes to our report since it was last published in 2008. The changesinclude a reorganisation of the various sections of the report and the adoption of a new format forpresenting the operator profiles. The Mobile Data section of the report also includes new coverage of thedevelopment of mobile value-added services in the Netherlands.In 2008, the Dutch mobile subscriber base expanded by 7.7%. For a market where penetration has nowrisen to over 119% this was a strong performance. The 2008 growth rate was only slightly lower than the9.4% growth recorded in 2007. One of the reasons why growth remained strong in 2008 is theproliferation of MVNO activity in the Dutch mobile market. MVNO activity has fuelled an increase in thenumber of multiple SIM card holders, with users often having cards for multiple service providers. It isimportant to note, however, that postpaid customer growth also remained equally strong in 2008 for allthree mobile network operators. The mobile arm of Dutch fixed-line incumbent, Royal KPN, remained market leader at the end of 2008,with a market share of almost 50%. Following its purchase of Orange Netherlands at the end of 2007,T-Mobile Netherlands emerged as the second-largest mobile operator in the Netherlands. By the end of2008, T-Mobile served over 27% of the mobile subscriber market. Vodafone Netherlands remained thesmallest Dutch mobile operator at the end of 2008, with just over 23% of the market. Although we continue to believe that market saturation will be reached within the next few years, thelatest figures suggest that the Dutch mobile market continues to offer reasonable growth potential. Ournewly revised forecast for the country’s mobile market anticipates a growth rate of 6.9% in 2009, fallingto 6.2% in 2010. By the end of our five-year forecast in 2013, we now predict that there will be more than25.9mn mobile customers in the Netherlands. This is equivalent to a penetration rate of 156.5%. Meanwhile, the Dutch retail broadband market grew by 5.9% in 2008, to reach 5.765mn connections atthe end of the year. The broadband penetration rate per household was said to have reached almost 80% atthe end of 2008. Meanwhile, penetration per 100 inhabitants increased to 35% at the end of the year. BMI’s most recent set of Business Environment Rankings for Western Europe had the Netherlandsranked in seventh place behind Sweden and Spain but ahead of Austria and Italy. The Netherlandsreceives a slightly lower overall score in the current update. The main reason for the weaker overall scoreis the lower score which the Netherlands receives for country risk. Table of Contents
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