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Sweden Telecommunications Report 2009Product Type: Market Research ReportPublished by: Business Monitor International Published: July 2009 Product Code: R302-7093 Description BMI’s 2009 report on Sweden’s telecommunications industry contains updated growth forecasts for thedevelopment of the country’s mobile, fixed-line, broadband, internet and 3G subscriber markets. We havemade several structural changes to our report since it was last published in 2008. The changes include areorganisation of the report and the adoption of a new format for presenting the operator profiles.The Swedish mobile subscriber market grew by 10.1% in 2008, bringing the total number of subscribersto 11.4mn and raising the mobile penetration rate to 125.1%. Mobile subscriber growth rates are expectedto decline sharply over the next five years. By the end of 2013, we expect around 13.6mn mobilesubscribers, equivalent to 146.3% penetration. Meanwhile, we estimate that there were 3.108mn 3Gsubscribers at the end of 2008 (27.2% of the total subscriber base). In terms of 3G subscriber growth,BMI expects that there will be an average annual increase of 14.9% over the five years to 2013,culminating in over 6.15mn 3G subscribers by the end of the forecast period. TeliaSonera continues to dominate the Swedish mobile market, with a market share of almost 47% at theend of Q109. TeliaSonera’s largest rival is Tele2, while the Swedish incumbent also faces mobilecompetition from Norwegian carrier Telenor, and from 3 Sweden, the Swedish operation of HutchisonWhampoa’s 3 Group. TeliaSonera also faces competition from Telenor in the Swedish broadbandsector, through Telenor’s ownership of Bredbandsbolaget (B2). Other major broadband serviceproviders include cable operator Com Hem. BMI estimates that there were 3.05mn broadbandconnections at the end of 2008, equivalent to a penetration rate of 33.5%. In April 2009, Telenor Sweden and Tele2 Sweden announced plans to build a joint 4G network inSweden. The roll-out of what will be Sweden’s most extensive 4G network was scheduled to start in2009, with the intention of launching high-speed mobile broadband services based on LTE-technology bythe end of 2010. In January 2009, TeliaSonera revealed that it had concluded a deal with Ericsson andHuawei to construct its initial Stockholm LTE network. Other developments with implications for the development of Sweden’s telecoms market include theDecember 2008 announcement that regulator Post- och Telestyrelsen (PTS) was planning to forceincumbent TeliaSonera to unbundle its fibre-optic broadband access network. PTS wants the formermonopoly, which already offers full local loop unbundling (LLU) over its copper PSTN, to offer a fullrange of wholesale fibre access services to its competitors, including fibre and ducts. Sweden sits in third place in BMI’s Business Environment Rankings of Western Europe’s telecomsmarkets. Sweden has one of the most mature telecoms markets in Europe, a factor which has both positiveand negative bearings on Sweden’s telecoms market score. Table of Contents
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