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Germany Telecommunications Report Q3 2009Product Type: Market Research ReportPublished by: Business Monitor International Published: July 2009 Product Code: R302-7096 Description Germany usually resides among the top countries in BMI’s Business Environment Rankings. However,in this quarter, we saw the country fall from third to eighth place as a result of its fallen Country Riskrating. The German economy is expected to take a strong hit in 2009, contracting faster than the eurozonewith rising unemployment bringing further woes. However, Germany retains the strongest TelecomsMarket score in Western Europe as its large population and continuing strong growth rate have helped itretain high scores. Although ARPU continues to decline, operators are well placed to weather thefinancial storm and emerge stronger. In the short term, however, German operators across the telecomsindustry are likely to face some difficulties in encouraging subscribers to spend more.In our latest update for the German telecoms market, we have concentrated on the fixed-line andbroadband markets following our expansion of the mobile market data analysis section in the previousupdate. We have included a greater analysis of the incumbent’s products and services, particularly in lightof its declining market share. Deutsche Telekom reported a strong decline in fixed lines in 2008, leadingto a faster fall in the overall penetration rate for the market as it controls the vast majority of fixed lines inthe country. Nonetheless, Deutsche Telekom remains a strong investor in broadband services and retainsthe largest share of this market. Although Deutsche Telekom remains the largest investor in the telecoms market, there are severaloperators in the broadband market also investing heavily. Providing faster download speeds and betternetworks is the focus now for operators even as the ongoing economic crisis may see subscriber growthslowing as customers look to lower their spending. However, an increasing number of services areavailable online, making faster speeds all the more important. Added to which, operators can offer valueaddedservices such as IPTV and VoIP over their broadband networks, but this requires some degree ofhigh-speed network in order to offer more bandwidth-heavy products. Owing to the financial crisis, BMI’s forecasts for the telecoms markets have decreased, albeit slightly inmost cases. The stronger decline seen in fixed-line services in 2008 does not bode well for operators, andBMI anticipates the market will be only a little over 41% penetration by the end of 2013. However, thiswill be countered by the continuing strong growth in broadband services, which should reach around 47%penetration by the end of our forecast period. Table of Contents
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