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Spain Telecommunications Report Q3 2009Product Type: Market Research ReportPublished by: Business Monitor International Published: July 2009 Product Code: R302-7427 Description The Spanish fixed-line market has finally succumbed to the pressure of the ever expanding mobile marketto see declining subscriptions begin in the second half of 2008 and continue into 2009. Although themobile market has shown no faster growth than before, the fixed-line market saw three continuousquarters of decline and BMI does not anticipate there being a reversal in fortunes. Telefónica had beenreporting a declining share and subscriber base for quite some time but it now seems that alternativeoperators have only seen minimal growth, or slight declines, finally putting the market into a downwardstrajectory. With Spain severely affected by the economic crisis, this could be the catalyst for the market’scontinued decline and BMI forecasts only falling fixed lines over our five year forecast period.In response to the economic downturn Telefónica began offering free monthly subscriptions forsubscribers that had lost their jobs in an attempt to shore up its market. However, with many Spaniardsowning both a fixed-line and a mobile voice connection there seems to be little need for both when manyare looking to reduce their monthly outgoings and many seem to be opting for a wireless connection. Thisdoes not bode well for the country’s fixed-line operators which will have to work very hard to retain theirsubscriber bases. Nonetheless, the broadband market continues to see good growth although the final year figure for 2008came in just below 9mn, under BMI’s original forecast. Slower growth across the board seems to be thecurrent trend in the Spanish broadband market with the economic crisis playing a part in slowing downthe market as well as the higher penetration rate. Nonetheless growth remains robust and will be thegreatest focus for Spain’s telecoms operators. The key to increasing spending will be from offering newservices such as VoIP and IPTV as well as faster download speeds. Over half of Spain’s broadbandconnections use download speeds over 4Mbps, up from less than 30% in 2007. The demand for speed willbe a key area of competition between operators. The regulator’s decision to allow Telefónica to only offeraccess to cable ducts rather than its new fibre-optic network raised concerns over alternative operatorsbeing able to offer high speed services to compete with the incumbent. With our focus in this report on the fixed-line and broadband markets the mobile data analysis section hasbeen left untouched for this update although forecasts and operator databases have been fully updatedwith the most recent data available at the time of writing. Table of Contents
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