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Portugal Telecommunications Report 2009Product Type: Market Research ReportPublished by: Business Monitor International Published: August 2009 Product Code: R302-7524 Description The mobile market in Portugal holds one of the highest penetration rates in Western Europe and themarket’s growth has by no means declined. At the end of 2008, Portugal saw a penetration rate just under147% according to regulatory figures, with data from the three operators present in the market showing aneven higher rate. Although BMI believes there are a number of inactive subscribers in the market, thegrowth is still impressive and has been helped by a growing interest in mobile broadband services. Themarket has also been boosted by the introduction of MVNOs and will be further aided by the new mobileoperator that was licensed in October 2008. BMI expects the new operator, Rede Nacional deTelecomunicações (RNT), to focus on mobile broadband and rural telecommunications services as themarket is already saturated.As the penetration rate is so high, operators have begun focusing on their next generation services andencouraging greater spending on mobile handsets. All three operators, TMN, Vodafone and Optimus,report falling ARPU rates. While this will be affected by the ongoing economic crisis, the rate had beenfalling for some time. This has led to the increasing development of value-added services (VAS) in anattempt to get subscribers using their mobiles more. Reflecting this shift in focus BMI has added asection in the mobile data analysis chapter focusing on VAS in Portugal and the different services thatoperators are bringing to their subscribers. Portugal’s telecoms market was shaken up by the spinning off of Portugal Telecom’s multimediaservices into Zon, creating a new competitor. This has seen Portugal Telecom’s dominance of thebroadband market reduced by quite some degree. However, it remains the major operator for broadbandservices as well as in the fixed-line market. Alternative operators have been key to driving up the penetration rate in the broadband market andholding back the decline in fixed lines. However, there is a growing interest in mobile broadband serviceswhich is causing greater competition in the market. Mobile operators have been trialling faster downloadspeeds over their networks in an effort to increase the attractiveness of their products. Operators in the wireline market have begun deploying fibre-optic networks across the country which willprovide even faster download speeds and allow operators to offer a wider range of services such as IPTV. While BMI has downgraded overall expectations of broadband growth to just under 2mn by the end of2013, we expect broadband developments to be a key part of the market’s growth. Portugal was boosted by the decline of Italy in our Business Environment Rankings. Portugal usually sitsamong the lowest ranked markets in Western Europe with its relatively small population and low ARPUsholding the market back. However, the market is set to continue to report growth in the mobile andbroadband markets while fixed-line decline is expected to be quite slow. Table of Contents
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