China Consumer Electronics Report Q4 2009: Industry Report

China Consumer Electronics Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: September 2009
Product Code: R302-7927

Description

China’s consumer electronics devices market, defined to include computing devices, mobile handsets andvideo, audio and gaming products, is projected to grow at a 8.9% compound annual growth rate (CAGR)to US$164.5bn by 2013. Demand for computers and TV sets in rural areas and tier-three to six cities isforecast to be a key driver.

There were signs in H109 that market demand conditions had improved somewhat compared with the endof 2008. The government’s CNY4trn stimulus package seemed to have created a more positive consumerfor PC and sentiment, particularly with subsidies for electronics devices. However, rising unemploymentmay dampen vendor hopes of a sharp upturn.

Computers

Computers accounted for around 44% of China consumer electronics spending in 2008. BMI forecasts Chinese domestic market computer hardware sales (including notebooks and accessories) of US$52bn in 2009, up from almost US$50bn in 2008. Computer hardware CAGR for 2009-2013 will be around11.5%. The government’s rural computer subsidy program will act as a significant driver, along with falling prices.

AV

AV devices accounted for around 20% of China consumer electronics spending in 2008. China’s domestic video, audio and gaming device market is projected to grow at a CAGR of 13% between 2009 and 2013, up to a value of US$44.9bn. Video applications account for around 79% of the total market.Mobile Handsets

China mobile handset sales accounted for around 28% of China consumer electronics spending in 2008. Total China market handset sales are expected to grow at a CAGR of 5.2% to 244mn units in 2013, but the rate of growth will decline. The rural market will be the main source of subscriber growth, while vendors will also focus an expected 74mn 3G subscribers by 2013 and new areas such as Wi-Fi capable handsets.

Table of Contents

Executive Summary: SWOT Analysis; China Consumer Electronics Market SWOT; China Electronics Industry SWOT; China Political SWOT; China Economic SWOT; China Business Environment SWOT; Market And Industry Overview; Government Authority; Hong Kong; Consumer Electronics Market; Computers
Table: Computers - Demand: AV
Table: AV - Demand: Mobile Handsets
Table: Handsets - Demand: Consumer Electronics Industry
Table: IT Industry Overview
Table: China’s IT & Electronics Industry Revenue Breakdown By Sector
Table: China’s IT & Electronics Industry Output Breakdown By Product
Table: Development Of China’s Scale Electronics & Information Manufacturing In Different Regions, Jan-May 2009
Table: Semiconductors Demand: Computers; Video, Audio And Gaming; Mobile Handsets; Auto
Table: Auto Industry Demand, 2006-2013: Industry Forecast Scenario
Table: Consumer Electronics Overview: Industry Developments; Macroeconomic Forecast; Country Context
Table: China - Economic Activity, 2006-2013
Table: Rural/Urban Breakdown, 2005-2030: Competitive Landscape; Domestic Company Profiles; Semiconductor International Manufacturing Corp Public: HKEX, NYSE; Lenovo; Country Snapshot: China Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030: Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030: Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Manufacturing Wages, 2005-2012: BMI Methodology; How We Generate Our Industry Forecasts; Electronics Industry; Sources

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