Malaysia Consumer Electronics Report Q4 2009: Industry Report

Malaysia Consumer Electronics Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: September 2009
Product Code: R302-7930

Description

Malaysia’s consumer electronics devices market, defined as including computing devices, mobilehandsets, and video audio and gaming products, was projected at around US$8.2bn in 2009. This isexpected to increase to US$10.2bn by 2013, driven by rising incomes and growing affordability of keyproducts.

In H109 sales in some product categories were slower than expected, with sales of mobile handsets down,particularly of lower tier models. The economic slowdown and credit tightening are likely to have acontinued impact on retail sales in 2009, but vendors were hopeful of continued growth in key segmentssuch as LCD TV sets.

Computers

Computers accounted for around 29% of Malaysian consumer electronics spending in 2008. BMI forecasts Malaysiandomestic market computer sales (including notebooks and accessories) of US$2.3bn in 2009. Computer hardwareCAGR for the 2009-2013 period is forecast at about 9%, with household PC penetration in Malaysia still low,particularly in rural areas.

AV

AV devices accounted for around 10% of Malaysian consumer electronics spending in 2008. Malaysia’s domestic AV device market is projected at US$810mn in 2009. The market is expected to grow at a CAGR of 5% between 2009-2013, to a value of US$999mn in that year.

Mobile Handsets

Malaysian mobile handset sales accounted for around 61% of Malaysian consumer electronics spending in 2008.Malaysian market handset sales are expected to grow at a CAGR of 5% to 6.3mn units in 2013, as mobile subscriberpenetration reaches 123%. Growth will be slower than in the preceding five years due to slowing subscriber growth, butdemand will be sustained by a 130% increase in the number of 3G subscribers.

Table of Contents

Executive Summary: SWOT Analysis; Malaysia Consumer Electronics Market SWOT; Malaysia Electronics Industry SWOT; Malaysia Political SWOT; Malaysia Economic SWOT; Malaysia Business Environment SWOT; Consumer Electronics Market; Computers
Table: Computers: Sales: AV
Table: AV: Sales: Mobile Handsets
Table: Mobile Communications: Consumer Electronics Industry
Table: Electronics Output: Components; Computers; AV & Handsets; Auto
Table: Auto: Industry Forecast Scenario
Table: Consumer Electronics Overview (US$mn): Industry Developments; Government Authority; Macroeconomic Forecast
Table: Malaysia - Economic Activity, 2006-2013: Competitive Landscape; Country Snapshot: Malaysia Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030: Section 2: Education And Healthcare
Table: Education, 2000-2003
Table: Vital Statistics, 2005-2030: Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Manufacturing Wages, 2000-2012: BMI Methodology; How We Generate Our Industry Forecasts; Electronics Industry; Sources

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