Vietnam Consumer Electronics Report Q4 2009: Industry Report

Vietnam Consumer Electronics Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: September 2009
Product Code: R302-7935

Description

Vietnam’s domestic consumer electronics devices market, defined as including computing devices,mobile handsets, and video audio and gaming products, is projected to reach a value of US$6.4bn by2013. In H109 retail demand appeared resilient in comparison to several other Asian markets.

The electronics devices market is forecast to grow at a 2009-2013 compound annual growth rate (CAGR)of 14%, with key growth areas including low-price handsets, notebook computers and LCD TV sets. Thevast and under-penetrated rural market presents a significant growth opportunity as the government rollsout measures to boost rural incomes.

Computers

Computers accounted for around 36% of Vietnam consumer electronics spending in 2008. BMI forecasts Vietnam domestic market computer hardware sales (including notebooks and accessories) of US$1.3bn in 2009, up from US$1.2bn in 2008. Computer hardware CAGR for the 2009-2013 period will be around 14%, with notebooksaccounting for about 30% of shipments by 2013.

AV Devices

AV devices accounted for around 26% of Vietnamese consumer electronics spending in 2008. Vietnam’s domestic audio, video and gaming device market is forecast at US$980mn this year. The market isexpected to grow at a CAGR of 15% between 2009 and 2013, up to a value of US$1.7bn in at the end of the forecastperiod. Video applications account for around 76% of the total market.

Mobile Handsets

Vietnam mobile handset sales accounted for around 47% of Vietnam consumer electronics spending in 2008. Total Vietnamese market handset sales are expected to grow at a CAGR of 13% to US$2.4bn in 2013, as mobile subscriber penetration soars towards 181%. Forecasts are for just 100,000 3G handset subscribersin 2009.

Table of Contents

BMI Consumer Electronics Forecast Summary: SWOT Analysis; Vietnam Consumer Electronics Market SWOT; Vietnam Electronics Industry SWOT; Vietnam Political SWOT; Vietnam Economic SWOT; Vietnam Business Environment SWOT; Consumer Electronics Market; Computers
Table: Computers: Demand: AV
Table: AV: Demand: Mobile Handsets
Table: Mobile Handsets: Demand: Consumer Electronics Industry
Table: Electronics Industry Output: Computers
Table: Machinery Manufacturing, 2006-2013: AV & Communications
Table: Communications Manufacturing: Auto
Table: Auto Industry Production, 2006-2013: Industry Forecast Scenario
Table: Consumer Electronics Overview (US$mn): Industry Developments; Government Authority; Macroeconomic Forecast
Table: Vietnam - Economic Activity, 2006 - 2013: Competitive Landscape; Mobile World Supermarket: Best-selling Mobile Handset Models in Q208; Country Snapshot: Vietnam Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030: Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030: Section 3: Labour Market And Spending Power
Table: Employment Indicators, 1999-2004
Table: Consumer Expenditure, 2000-2012 (US$): BMI Methodology; How We Generate Our Industry Forecasts; Electronics Industry; Sources

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