Peru Telecommunications Report Q4 2009: Industry Report

Peru Telecommunications Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: September 2009
Product Code: R302-7968

Description

The Peruvian mobile market continues to grow apace with the imminent introduction of a new operatorcreating further growth prospects for the market. Although growth slowed in the first quarter of the year,a new mobile operator should bring back some growth to the market. The two companies interested inacquiring the spectrum will certainly have their work cut out to compete against Telefónica’s Movistarand América Móvil’s Claro, the operators that control over 95% of the market. However, BMIwelcomes the addition of a new operator into the market and expects that the company will invest heavilyin order to make its mark on the Peruvian mobile segment. Meanwhile, the existing operators in themarket, which includes corporate-focused Nextel, have reported continual declines in ARPUs as theycompete to boost their subscriber bases and encourage greater usage. This news will of course be ofconcern to the new entrant, but, with such high scope for growth, the Peruvian market continues topresent strong opportunities.

Meanwhile, Peru’s fixed-line market retains its upward trend even as the market is affected by theexpansion of mobile services. As many subscribers cannot afford mobile services, the alternatives offeredby a fixed line, particularly fixed wireless, enables more Peruvians to gain access to telecoms services.

This has seen the market continue to rise despite a tendency across the region for declining demand forfixed-line services. Although some fixed-line markets have seen slow declines, the interest in broadbandservices continues to grow, helping to maintain the market to some extent. Increasingly, bundled servicesare important for driving up broadband subscriptions, encouraging subscribers to spend more on theservices they use. Telefónica del Perú (TdP) continues to report strong growth for its pay-TV servicesalso, adding a further option for subscribers.

Peru fell one place in our Business Environment Rankings in Q409 displaced by Colombia’s strongershowing. The market’s continually falling ARPU impacted its ability to retain its position in the middle ofthe table and saw Colombia overtake it for the first time in several quarters. Peru’s continued growth hadheld its position firmly in the centre of the table, but slower forecast expansion of the market and seeingthe country as one of the few to record a decrease to its Country Risk score brought it down to eighthplace. While Peru remains one of the few markets with considerable growth potential remaining,operators have lowered prices heavily in order to drive this growth and are therefore experiencing theeffects on their results. New competition should spur further market growth and help Peru climb back upin the rankings.

Table of Contents

Executive Summary: SWOT Analysis; Peru Mobile SWOT; Peru Wireline Business Environment SWOT; Peru Political SWOT; Peru Economic SWOT; Peru Business Environment SWOT; Business Environment; Latin America Business Environment Rankings; Peru
Table: BMI Telecommunications Business Environment Ratings: Industry Forecast Scenario; Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts, 2006-2013: Fixed Line
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts, 2006-2013: Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts. 2006-2013: Market Data Analysis; Mobile
Table: Peru Mobile Market, Q109
Table: Peru Mobile Market, Net Additions, Q408-Q109: Subscriber Mix; ARPU & MOU; 3G
Table: Mobile Contract Wins: Mobile Content; Regional Overview; Peru Outlook
Table: VAS Timeline: Mobile Operator Data
Table: Peru Mobile Market Overview
Table: Movistar
Table: Claro
Table: Nextel Perú: Fixed Line
Table: Peru Fixed-Line Market, March 2009
Table: Telefónica Plans, 2002-2008
Table: Operator Lines 2008: Broadband
Table: Internet By Technology And Subscriber Type 2008 (‘000)
Table: Wireline Developments: Regulatory Environment & Industry Developments; Peru: Regulatory Bodies And Their Responsibilities; Competition; Licensing; Industry Developments; Competitive Landscape; Key Players
Table: Key Players: Peru Telecoms Sector
Table: Selected Operator Financial Parameters, 2005-2008: Company Monitor; Vendor Profile; Company Profiles; Telefónica del Perú; Telefónica Móviles Perú (Movistar); América Móvil Perú (Claro); Nextel Peru; Appendix:; Regional Telecommunications Penetration Overview; Fixed Line
Table: Regional Fixed-Line Penetration Overview: Mobile
Table: Regional Mobile Penetration Overview: Broadband
Table: Regional Broadband Penetration Overview
Table: Regional Internet User Penetration Overview: Telecoms Business Environment Ratings Methodology; Ratings Overview; Weighting; Weighting; Indicators; Indicators; Country Snapshot: Peru Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030: Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030: Section 3: Labour Market And Spending Power
Table: Employment Indicators
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Manufacturing Wages, 2000-2012: BMI Telecoms Industry Glossary
Table: Telecommunications Glossary Of Terms: BMI Telecommunications Forecasting & Sourcing; How We Generate Our Industry Forecasts; Telecommunications Industry Forecast Table; Business Environment Ratings; Sources

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