Croatia Consumer Electronics Report Q4 2009: Industry Report

Croatia Consumer Electronics Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: September 2009
Product Code: R302-8227

Description

Croatia’s consumer electronics devices market, defined as the addressable market for computing devices,mobile handsets and AV products, is projected to increase at a CAGR of 5.7% to US$1.3bn by 2013,driven by the growing popularity of digital lifestyle product like flat screen TV sets, notebooks and digitalcameras, and by rising incomes and lower prices.

Vendors will continue to face a challenging environment in 2009, with negative overall spending growthprojected. Growth is forecast to remain below-trend in 2010, with just 2% growth. However, BMIexpects per capita consumer electronics spend to grow from an estimated US$237 in 2009 to US$297 by2013, as a result of revived economic growth from 2010.

Computers

Computer hardware accounted for around 62% of Croatian consumer electronicsspending in 2008, but volume sales were down around 20% in H109. BMIforecasts Croatian domestic market computer sales (including notebooks andaccessories) of US$516mn this year. Computer hardware CAGR for the 2009-2013 period is forecast at about 6.2%, driven by sales of notebooks and netbooks.

AV

AV devices accounted for around 23% of Croatian consumer electronics spendingin 2008. The Croatian domestic AV device market was estimated atUS$261mn. Following a sharp slowdown in 2009, a CAGR of around 2.1% isprojected for 2009-2013, due largely to continued growth in the digital TV set category.

Mobile Handsets

Mobile handset sales accounted for around 15% of Croatian consumerelectronics spending in 2008. Croatian market handset sales are expected togrow at a CAGR of 8.6% to US$232mn in 2013, as mobile subscriber penetrationreaches 161%. Sales will be dominated by the replacement market, with growingdemand for high-end models and 3G handsets.

Table of Contents

BMI Consumer Electronics Forecast Summary
: SWOT Analysis; Croatia Consumer Electronics Market SWOT; Croatia Political SWOT; Croatia Economic SWOT; Croatia Business Environment SWOT; Consumer Electronics Market; Computers
Table: PC Sales
: AV
Table: AV Sales
: Mobile Handsets
Table: Mobile Communications
: Consumer Electronics Industry
Table: Croatia Electrical &Optical Equipment Industry: Key Metrics

Table: Electrical & Optical Equipment Trade (US$mn)

Table: Office Machinery & Computers

Table: Radio, TV & Communications Equipment

Table: Croatian Distributors For Leading Brands
: Domestic Company Monitor; HG Spot; M San Grupa; Industry Forecast Scenario; Consumer Electronics Market
Table: Consumer Electronics Overview (US$mn)
: Industry Developments; Macroeconomic Forecast Scenario
Table: Croatia - Economic Activity, 2006-2013f
: Competitive Landscape; BMI Methodology; How We Generate Our Industry Forecasts; Electronics Industry; Sources

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